PRICING AND TYPICAL ENGAGEMENTS

Typical Financial Planning engagements

Comprehensive Financial Plan ($3,000 plus a minimum of 12 months of AptusCare ongoing planning support)
Aptus’ comprehensive financial planning process includes two meetings, typically via videoconference, over 3-5 weeks. The first meeting focuses on cash flow management and the second meeting focuses on contingency planning and investment strategy. The client is tasked with gathering information and implementing the plan, but Aptus provides to-do lists, guidance and support. At the end of the process, the client receives a written report that serves as a blueprint for achieving financial independence. Typical topics covered include:

Financial Review for Long-term DIYers ($1,000 plus a minimum of 4 months of AptusCare ongoing planning support) 
Some of our clients are already successful, long-term DIY planners and investors, but would like an objective, independent review of their cash flow management, contingency planning and investment strategy. In these cases, Aptus can conduct a relatively limited financial review. The process includes a 1-hour meeting as well as planning work before and after the meeting.

AptusCare ($125 per month)
Our AptusCare ongoing planning support service facilitates ongoing financial dialogue with our DIY clients to help them stay on track to achieve their financial goals. AptusCare is only available to clients who have completed a comprehensive financial plan or DIY financial review. AptusCare emphasizes continuous optimization as our clients’ planning needs, situations and environments evolve. AptusCare includes:

  • Periodic—typically annual—financial check-ups via videoconference or in person.

  • Detailed, thoughtful responses to client questions via emails or phone calls.

  • Aptus nudges toward fully implementing our planning recommendations.

  • Aptus suggestions on the next best financial planning action.

AptusCare contemplates an average of 6 hours per year of Aptus’ planning service in support of each client. We may charge a higher fee, commensurate with our hours of service, for clients consistently requiring more than the contemplated time. We may cancel AptusCare support for clients consistently engaging with us significantly less than the contemplated time.

Aptus will increase the monthly charge for AptusCare in $5 increments based on changes in the Consumer Price Index for All Urban Consumers (CPI-U), a measure of inflation calculated by the U.S. Bureau of Labor Statistics (BLS).

Consultation Meetings (~1 hour, ~$250)
We occasionally meet with clients on an hourly-rate basis to answer specific questions or to focus on specific, limited-scope projects. For instance, we help design, optimize and implement cash flow systems (household budgets) for individuals and families. We even meet with clients who don't really know what they want to discuss, but just need a little help organizing their financial lives.

Initial Interviews (~15 minutes, free)
For clients that would like to learn more about Aptus, see if there's a good fit and discuss next steps, we conduct free introductory calls. Prospective clients should request to interview us by submitting our contact form.

Typical Employer Retirement Plan Engagement

Retirement Plan Advisor, Fiduciary and Educator (tailored flat fee)
Aptus' simple, fair flat fees also apply to our unique and innovative retirement plans, for which we serve as advisor, 3(38) fiduciary and financial wellness educator. We work with plan sponsors to craft a tailored pricing agreement that reflects our anticipated hours of service on the plan. Aptus' low, transparent flat-fee pricing is typically applied pro rata based on employee account balances, and should become a smaller percentage of assets over time. 

      

Why should You spend $3,000+ on a financial plan?

Our clients typically fall into one of two categories: mid- to late-career professionals who currently have assets managed by a financial adviser and early-career professionals who do not yet have a relationship with a financial adviser:

Mid- to Late-Career
For mid- to late-career professionals with assets currently managed by financial advisers the math is clear. With a typical fee of 1% of assets under management, a household with $500,000 in assets with a financial advisor pays $5,000 in recurring annual fees and the fees grow over time. Over 25 years, a mid-career professional with $500,000 in assets under management and saving $10,000 per year would pay $250,000 in cumulative fees! We want you to keep that money for yourself, and our typical $3,000 financial planning fee and ongoing $125 per month support service sets you up for a lifetime of do-it-yourself investing.

Can you really learn to do-it-yourself? Absolutely. We can teach you. We will sit with you and take you step-by-step through the process of buying and selling mutual funds and exchange traded funds with the asset allocations and the tax advantaged accounts that make sense for you. Give someone a fish and you feed them for a day. Teach someone to fish and you feed them for a lifetime.

Early-Career
For early-career professionals, the best time for a financial plan is at the beginning of your career when you can set the course for a lifetime of smart financial decisions. We can help early-career professionals think about household budgeting, tax issues, student loans, mortgages, healthcare costs, college savings and DIY investing. We help you take advantage of opportunities and avoid pitfalls. There’s an old saying that diagnosis without examination is malpractice, and we believe that investing without comprehensive financial planning is equally ill-advised.

We address a range of financial topics that traditional financial advisers cannot or will not discuss with you. In fact, most traditional financial advisers will not even accept clients without assets. If you do find a financial adviser that will talk to you, their incentive is to steer your savings into accounts they manage rather than advise you, as we would, on other prudent uses of your cash flow like student loan repayment or investing in company sponsored 401(k)s or 403(b)s.